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King's nieuwe menu

Client story

How to stay relevant as a Chinese-Indonesian restaurant

King’s Palace in Oud-Beijerland is a typical Chinese-Indonesian restaurant that you can find in The Netherlands. Renowned among the elderly and still loved by many, we see these restaurant disappear and make way for all-you-can-eat sushi and other types of restaurants.

By creating a new strategy based on design thinking methods we developed a new menu combining the traditional Chinese-Indonesian dishes with novel fusion tapas that are served at your table. This was combined with a redesign of the restaurants and marketing materials such as flyers and online advertisements.

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King's Palace